A few readers have written in asking for a follow-up, or pinged us with their own tongue-twisting brand name conundrums. So without further ado, we present the second Cool Mom Picks Baby Gear Brand Pronunciation Guide
Britax - BRIGH-tax
Rhymes with high tax. No pun intended.
Chicco - KEE-koh
Not like "Chico" and the Man, which is how we always said it.
Lansinoh -LAN-sin-oh
It's phonetic so it's pretty much as it's spelled
OiOi - oy oy
Its Australian. Or punk rock. Or Yiddish.
Peg-Pérego - peg PERR-eh-go
Not per-AY-go, although we know that does sound fancier.
Polarn O. Pyret - POH-lahrn oh PEE-rhet
We've pronounced this Swedish label 40 different ways in our heads too
Ralph Lauren - LORE-en
Ralph is just an American guy with an American name. Laur-EHN belongs to Sophia.
Tsukihoshi Kids - sue-key-HOE-shee
Pom d'Api -pohm DAH-pee
It's a type of small red apple, and comes from the lyric of a French children's song.
Ses Petites Mains -say puh-TEET man
French for "her little hands." How cute is that?



