Hooray, it's Hooray by Cynthia Rowley's spring collection

I love it when a cool designer creates a less expensive line for the masses. I've swooned over the adorable styles and appealing price tags of the Stella McCartney for Gap Kids and Baby and Splendid Littles for Target lines; and now I ca…

Hooray, it's Hooray by Cynthia Rowley's spring collection
I love it when a cool designer creates a less expensive line for the masses. I've swooned over the adorable styles and appealing price tags of the Stella McCartney for Gap Kids and Baby and Splendid Littles for Target lines; and now I can add Hooray by Cynthia Rowley to the list.
Rowley's collection of baby and toddler clothing and accessories, designed exclusively for Babies R Us, does in fact make me want to do a little cheer.

The spring 2011 offerings from Hooray, which just hit Babies "R" Us stores yesterday, feaures a line of cute clothes for girls including the super-cute periwinkle smocked playsuit (above), and the boys line includes a spiffy black and white madras jacket, and a playful t-shirt with trompe l'oeil suspenders on it. There's even accessories, blankets, and stuff for mamas, like this neat puffy diaper bag.

The clothing runs from sizes 0-4 and I'm loving the prices, which start at a piggy bank pleasing $7.99. Hooray, indeed!  -Melissa

Find the new spring offerings from Hooray by Cynthia Rowley
exclusively at Babies R Us stores.

More in BabyView all picks →

Classic strollers for modern parents

Classic strollers for modern parents

Preparing for a new baby makes you suddenly notice every detail of your home—and every piece of gear you’re about to bring into it. For families who appreciate thoughtful design, quality materials, and can afford products that look as be…

Coterie: A diaper brand that lives up to the hype

Coterie: A diaper brand that lives up to the hype

Finding a diaper brand that truly lives up to the hype can feel like a full-time job. Between blowouts, overnight leaks, and sensitive skin, parents quickly learn that not all diapers are created equal. That's one reason Coterie has earn…

The stroller you deserve, from Mockingbird

The stroller you deserve, from Mockingbird

Let’s clear something up: the stroller you push every single day should not feel like a compromise. You want something that looks good, works hard, and doesn’t make you question your life choices halfway through a Target run. Enter Mocki…