It's called Pure Citizen, and it's making the world a better place through shopping. Pure Citizen works like similar deal sites--daily curated collections of goods that are available for a very limited time. But here's the twist: everything on the site is carefully vetted to be good for the planet, good for society, and probably good for your karma.
When you click on a product, you see the whether the product is organic, handmade, fairly produced, recycled, cruelty-free, vegan, purely produced, and/or eco-conscious-- and most of the products fall into several categories. You also see the discount you're getting. But on top of that, you'll find a handy widget that allows you to donate even more to a carefully chosen charity, currently the One Day's Wages Horn of Africa Relief Fund.
More than 20% of Pure Citizen's shoppers choose to give even a little bit back, so the plan is working.
Pure Citizen also gives 1% of all sales to a charity called 1% For the Planet, and they try to choose sellers who share their belief in donating sales to great causes themselves. Who knew shopping could feel even better? ~Delilah
Sign up at Pure Citizen to shop some beautiful goods that do good, too.



