Catch Cool Mom Picks on the Today Show tomorrow!

We're so thrilled to tell you that we're celebrating the launch of our Back to School Shopping Guide on NBC's Today Show tomorrow morning. Whoo! Our Editor-in-Chief Liz will be highlighting some of the coolest picks from our guide, like …

Catch Cool Mom Picks on the Today Show tomorrow!
We're so thrilled to tell you that we're celebrating the launch of our Back to School Shopping Guide on NBC's Today Show tomorrow morning. Whoo! Our Editor-in-Chief Liz will be highlighting some of the coolest picks from our guide, like backpacks and lunchboxes, back to school fashion, plus a bunch of great stuff for parents. So make sure to tune in around 9:30am or set your DVR now. Bonus: You'll catch the 98 Degrees reunion concert. Maybe Liz will get to give soon-to-be-dad Nick Lachey a few parenting tips. Heh! -Kristen If you can't catch Liz tomorrow morning, don't worry! We'll have all our picks + awesome discounts right here on our site. 

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The sweetest back-to-school tradition

The sweetest back-to-school tradition

Back-to-school season doesn't have to be all backpacks, supply lists, and new sneakers. Sometimes the best way to mark a new school year is with something that feels a little more fun—and a lot less practical. Enter Build-A-Bear , where …

Our pro-mom back-to-school tip each year: Mabel's Labels

Our pro-mom back-to-school tip each year: Mabel's Labels

Back-to-school shopping gets a lot of attention for backpacks, sneakers, and new clothes, but the unsung hero of a successful school year might be something much smaller: a good name label. Mabel's Labels makes it easy to put a name on a…

Shiekh makes the back-to-school shoe hunt easier

Shiekh makes the back-to-school shoe hunt easier

Back-to-school shopping has a funny way of turning into a negotiation. Parents want shoes that are comfortable and durable. Kids want the pair everyone will notice in the hallway. Luckily, Shiekh makes it a little easier to keep everyone…