You have asked (and asked and asked!) and finally...we are so happy to present our all new, totally fresh, Ultimate Baby Shower Gift Guide ! If we do say so ourselves, we think you'll find it to be one of the most carefully curated, wond…
Before we agreed to partner with Johnson's on this series, we did our own research about their growth and evolution in terms of ingredients, practice, and transparency. As parents ourselves, we are incredibly conscientious about the bran…
If you'd rather be heading back to Hogwarts than your actual school this fall, then you'll want to see these magical new bags, totes diaper bags, and accessories from JuJuBe + Harry Potter . We're excited to be one of the first to give y…
Even if the song can drive me a little nuts, I've always loved It's a Small World. Disney artist Mary Blair created such iconic concept artwork for the attraction, it still makes my retro-modern heart go all a-flutter. And if I were havi…
We are so excited to announce our brand new Ultimate Birthday Gift Guide ! Whoo! For years we've been combing the web, talking to kids and parents, and carefully curating the very coolest birthday gifts for kids each year by age. Well no…
Before we agreed to partner with Johnson's on this series, we did our own research about their growth and evolution in terms of ingredients, practice, and transparency. As parents ourselves, we are incredibly conscientious about the bran…
Yep, Amazon Prime Day is here . It's that day on Amazon that it either looks like someone emptied out your great-grandmother's junk drawer and put it for sale on the internet...or the day that thing you wanted/needed/discovered is on mas…
This is a sponsored message from Johnson's® Johnson's has been a trusted brand since 1893, but there are still a lot of things that a lot of parents may not know about the company and their products. It's good information to have, when y…
For years, we've written about the joy and beauty and specialness of baby dolls as gifts for our kids , from newborns to toddlers, even our school-aged kids. A doll can be a cherished best friend, a bedtime comfort, a travel companion, a…
The first few weeks of my son's life, he refused to sleep without being cuddled up next to a parent. Since I know this is a problem for many newborns, and older babies too, I was excited to learn about the Lulla doll , which plays the so…
The Pottery Barn Kids collabs have been so fantastic lately, but their ongoing Star Wars collection for kids is now a classic. And just in time for your May the Fourth celebration (in my home, that means buying Star Wars stuff), they're …
Alright, geek parents. We have big news. Our favorite baby moc brand has teamed up with our favorite interstellar film franchise to create the most adorable baby shoes this side of Tatooine. Brace yourselves, because the Star Wars x Fres…
Not everyone is down for spending a ton on a fancy baby Easter dress that may get worn once -- or even a specific Happy Easter onesie that won't quite work once we hit May. But then I found this absolutely adorable spring bunny onesie fr…
I just read the shocking new report in the Washington Post about the fight to recall the Britax BOB Jogging stroller and it's disturbing, to say the least. It is worth your time to spend a few moments reading the entire story, but the es…
Susan Petersen's Freshly Picked has kept us busy over the years, with incredible collabs and cult-favorite designs, and their latest offering will have you Disney-Pixar lovers squeeing: Check out their incredibly adorable Toy Story mocca…
Let's talk about smart sleepers, those high-tech baby beds that are designed to help babies -- and parents -- get more sleep. As we know,, a good night's sleep for the baby is important for the entire family , and during those early mont…
Clicking over to Target today (as one does), I was so happy to see the current promotion they're running to support new parents -- with the purchase hundreds of of baby essentials, you'll get a $15 Target gift card when you spend over $7…
Heads, up baby shower attendees! I've found cutest gift idea for new babies in this collection of wonderfully themed Baby Boxy boxes . Since I don't have the budget for a Snoo (sorry, new parent friends!), I usually like to go with an as…
Every time I hear someone complain about social media, or how they're quitting this platform or that because of "all the negativity," I can't help but think about all the ways that social platforms have literally saved moms. From blogs t…
We didn't have Instagram when my kids were babies, so I wasn't exactly all over the "photograph every baby milestone" thing the way new parents are now. But if I had found this creative Monthly Milestone Play Mat made just for photograph…
On Tuesday, February 5, we celebrate Chinese New Year and ring in the Year of the Pig. We've always loved Chinese New Year animal gifts as thoughtful baby gifts -- and I'm kind of amazed realizing we've now come full Chinese Zodiac circl…
When we first started this site, at the dawn of Etsy, I feel like we were sharing cute handmade baby blankets every other day. Well it's been a while since I found a new one that caught my attention, until I discovered Elegant Infant Co …
Welcome to our annual editors top 10 of the year ! Through the rest of the year, we'll be sharing 10 of our favorite things (no offense, Oprah) of this past year and we hope you love them too. Of course we love everything we've shared, b…
This is a sponsored message from Monti Kids Kids learn through play. And this is the season so many parents, grandparents, and caregivers have play on our minds. Enter Monti Kids , the only at-home Montessori learning toy subscription pr…