When we put together our picks for the coolest backpacks for preschool and kindergarten each year, we think about how exciting it is for little ones to pick what may be their very first school gear ever. They geek out over all their scho…
One of my favorite things about taking my son to swim lessons is seeing all the fun swim googles for kids that have become so popular over the last few years. Eyelashes goggles! Rhinestone goggles! Shark's teeth goggles ! Sequined goggle…
Lanyards are a summer camp mainstay -- remember making them back in the day? But like so many things from our own childhoods, these knotted summer crafts have only gotten way cooler. Lanyards (also called scoubidous, scoobies, boondoggle…
Every year we share our favorite holiday gifts that give back , to help us maximize the impact that our gifts can make on the world this time of year. And every year, we talk about Bombas Socks -- the incredibly comfortable, increasingly…
Well. This certainly has been an interesting start to Anti-Bullying Month. After four years of strife, anger, division, hatred, bullying...I can safely say that parents are tired . I know I'm tired of apologizing to my kids that they hav…
The past few weeks, my Instagram feed is full of my friends' adorable kids in their back-to-school outfits... complete with fresh, new face masks.I'm so proud of these kids for being responsible about in-person schooling, and for parents…
This past weekend, during a (responsibly socially distant) walk around my neighborhood, I saw a little kid wearing an adorable animal face mask just like the ones I just discovered from Cubcoats . (In fact, it may have been from Cubcoats…
While a real pet requires food, water, and responsibility, the phenomenal hand-knitted animals scarves from Dutch Etsy artist Nina Fuehrer require...well, just enough responsibility that they come home with your kids at the end of the da…
I live in Brooklyn, land of Children Who Live in Native Shoes. (Sorry Crocs.) Whether you live among us or not, if you're about to buy a pair of these fab, comfy, sneaker-water shoe hybrid shoes in time for summer, you have to check out …
First, I have to get this out of the way: POP Shoes are not for families who get sticker shock at the price of high-end kids wear. But if you are down with designer stuff here and there, splurge on birthday or holiday gifts , need some c…
I've written quite a bit about the genius of Yellowberry bras for girls , the "mom-approved" first (or second) bras created by a teen herself who was not having it with the I wanna look like a Victoria Secret Model style of lacy underthi…
We've been fans of Oliver Jeffers for years, and now kids (or young at heart parents) can wear his dreamy illustrations right on their arms, ankles and foreheads with the new Tattly collection of Oliver Jeffers space-themed temporary tat…
The #shopsmall movement is one we've been supporting even before there was an unofficial Small Business Saturday followed by a very official Small Business Saturday (now kindly supported by American Express). Lots of our favorite indie b…
These days, enamel pins or uh, backpack bling has become essential accessorizing for the back-to-school crowd. So of course, mom that I am, I love the new collection of enamel pins featuring children's book characters . How many have you…
We've never been shy to share our love for Keds , nor our love for Rifle Paper Co . They teamed up in the spring to make an awesome line of flowery women's sneakers that we still adore, but now? The Keds x Rifle Paper Co. includes their …
As a mom to kids who can get car sick -- kids who have friends and cousins who get car sick too -- I never travel anywhere without anti-nausea acupuncture wrist bands (which we recently shared on our list of 12 essentials you'll always f…
I've had the best time searching for the coolest mermaid gifts for some of the mermaid obsessed kids in my life. After all, the mermaid trend shows no sign of stopping anytime soon. So this summer we're diving in with head-first with 17 …
One of the best things about the rainbow clothing trend we've seen so much of lately is...it's really not a trend at all. Especially if you're a kid. After all, rainbows never go out of style. So if you're asking, When is a good time to …
We've seen purrmaids . We've seen caticorns. So of course the next logical magical creature hybrid would be a porg unicorn, right? Friends: Meet the porgicorn . The brainchild of mega Star Wars fan cum designer who goes by Leiawars at he…
Last year, I received an email about the Scough, a scarf with an activated carbon mask that fits inside, and to be honest, I thought it sounded kind of germaphobic. And silly. So I filed the email away and didn't think much about it. But…
My daughter has a pretty firm holiday wish list drawn up already, but I still want to find a few surprises to add in for her. Because it's so much fun to watch the kids open something they weren't expecting to get, especially when it's s…
A quick trip to the mall and of course I find myself in the Vans store, at which point I might have squealed upon discovering these new mermaid Vans . How cool are they?! They're actually being billed as "snakeskin" but add the rose gold…
Aren't cats the original hipsters? They sleep late, live on their own terms, and only pretend that you don't care what you think about them. But unlike real cats (and some real hipsters), they're a lot lower maintenance when they come in…
If your kids are big sports fans like mine, with lots of seasons just getting started or already underway, they love finding fun ways to show off their team spirit. However, lots of schools are starting to ban team jerseys (for real), me…