It's that time of year: Camp clothes shopping! Or more accurately, the time of year I look at the kids' camp clothing checklist and realize we have outgrown everything and gah, where am I going to get those non-itchy navy shorts again at…
Hi, I'm the mom who's always racing to find swimsuits for my kids in oh...mid-June when they're all sold-out. Don't be like me. Especially because one of our favorite mom-run kids' labels, Primary , is now offering their colorful, durabl…
Searching for cute, modern swimwear that our kids like as much as we do can be harder than you'd think, but this year I'm excited about the new swim collection from June & January . Even more exciting -- we get to give you all the exclus…
Let's talk about rash guards with UPF -- that's Ultraviolet Protection Factor, or the clothing version of SPF. As a new mom, I'd assumed that every rash guard came with sun protection built-in, but it turns out some fabrics deliver more …
We love a good sale -- especially at a store with clothing as amazing as J Crew , where I know their kids clothes last me through multiple kids. Shop the non-sale items right now, use code ALLSTAR, and BOOM -- 30% off . But what's best i…
You have a lot going on this Memorial Day, but let's just go ahead and add something else to your to-do list: Shop the Memorial Day sales . Because, friend, there are a lot of deals you don't want to miss . From kids' clothes and accesso…
Several times a year, I stalk my inbox for notifications about the seasonal Tea Collection sales. And now, right in time for summer (and my kids' outgrowing everything, sigh), here it is again! With nice prices on their Australian-inspir…
Pool accessories have come a long way since I was a kid. Back then, we made do with inner tubes and foam noodles, but now there's larger-than-life, lounge-able swans and rainbow unicorns . Not to mention huge floating hashtags. But my fa…
While I love a classic sailboat print as much as the next mama, I've been looking to find something a little fresher for my son's big debut at the kiddie pool this summer. And OMG these reusable swim diaper for boys (and, hey, girls too!…
Each spring, one of our readers' favorite posts is our recommendations for cute, modest swimsuits for girls that are stylish but not...you know...a little old for them. We'll have our latest version coming soon! But in the meanwhile, I'm…
Leave it to my own cool mom to provide us with a most excellent Cool Grandmom Pick as we make the most of the final sweltering weeks of summer -- Frogglez Goggles . My kids refuse to go in the pool without goggles, and these are the firs…
With four outdoor-loving kids and lots of pool and beach time on our calendar this summer, you can bet I am always stocking up on sunscreen. I'm pretty careful about when and how I slather it on, too, which is why I was surprised to see …
Summer break has already started for my kids, and will soon for the rest of you all who are still dealing with daily drama of homework and packing lunches. Our first day was spent at the pool. Mom win, right? Well, sort of. Because my yo…
I pretty much love all the hip, modern kidswear from Nununu . Some of it pushes design boundaries though, so when I heard they introduced new swimwear for kids this season-- well, I wasn't sure if it would be a little too avant-garde for…
Starting today, it won't be safe to turn on the television without knowing Shark Week has come ashore, with an entire week of programming on the Discovery Channel dedicated to those creatures of the sea. And while we're happy to keep the…
We've noticed a sparkly trend in kids' clothes this summer: stars. They're everywhere! And they don't even have to be sparkly.With Fourth of July weekend coming up, we've definitely had stars and stripes on the brain for our kids. These …
Finally, it's pool and beach season! For the dad in your life, there's something very smart about getting something sentimental (if even a homemade card) then also considering a Father's Day gift that will be put to good use. So when we …
My beach bum son loves everything about the beach except for the one thing that actually gives him beach bum: That mesh insert in his bathing suit. (I know, we're very clever.) So, I'm so very thankful to find NoNetz swim trunks for boys…
If you're the type who follows kid fashion well, join the club. We're excited to offer you an exclusive first look at the Appaman spring 2015 collection that just launched this very second. We've loved Appaman since way way back when all…
My youngest daughter isn't a strong swimmer yet, and feels much more comfortable when she goes "under the mushroom" and its cascade of water at her Grandma's community pool while wearing a swim vest of some sort. So when I saw the sleek,…
While of course there are beautiful clothes made all over the world these days (we're not one to say no to Italian leather), in honor of our nation's birthday, we wanted to highlight just a few of the small labels and indie designers tha…
Summertime means pool time for my family, and while I'm so so glad we're finally all out of diapers this summer, I'm a little bit jealous that we missed the boat on so many adorable reusable swim diapers that are now out there. Not that …
Trying to find cool bathing suits for boys that are actually comfortable is no easy task. My son lasts a few hours at most before he starts to get a little "itchy," particularly at the beach. Let's just say that sand is not a bottom's fr…
Our neighborhood pool opens at the end of this week (whoo!), so I'm busy tracking down stylish, swim trunks for my son that will last us all summer long. While last week we found some great swimsuits for girls , for those of you with a b…