One of my favorite things about taking my son to swim lessons is seeing all the fun swim googles for kids that have become so popular over the last few years. Eyelashes goggles! Rhinestone goggles! Shark's teeth goggles ! Sequined goggle…
Hi, I'm the mom who's always racing to find swimsuits for my kids in oh...mid-June when they're all sold-out. Don't be like me. Especially because one of our favorite mom-run kids' labels, Primary , is now offering their colorful, durabl…
Searching for cute, modern swimwear that our kids like as much as we do can be harder than you'd think, but this year I'm excited about the new swim collection from June & January . Even more exciting -- we get to give you all the exclus…
Let's talk about rash guards with UPF -- that's Ultraviolet Protection Factor, or the clothing version of SPF. As a new mom, I'd assumed that every rash guard came with sun protection built-in, but it turns out some fabrics deliver more …
We love a good sale -- especially at a store with clothing as amazing as J Crew , where I know their kids clothes last me through multiple kids. Shop the non-sale items right now, use code ALLSTAR, and BOOM -- 30% off . But what's best i…
I love black swimsuits -- for me. But it never crossed my mind that one day my own daughter would refuse to wear much else (sigh). So, black swimsuits for my teen it is! Despite how many adorable bright stripes, fun florals, and poppy ti…
You have a lot going on this Memorial Day, but let's just go ahead and add something else to your to-do list: Shop the Memorial Day sales . Because, friend, there are a lot of deals you don't want to miss . From kids' clothes and accesso…
Fun water toys are really having their moment, aren't they? From crazy pool floats to OMG unicorn yard sprinklers , we're not the only ones obsessed. So when we saw these silly swim masks, we knew we had to share with you all! Because it…
Several times a year, I stalk my inbox for notifications about the seasonal Tea Collection sales. And now, right in time for summer (and my kids' outgrowing everything, sigh), here it is again! With nice prices on their Australian-inspir…
Pool accessories have come a long way since I was a kid. Back then, we made do with inner tubes and foam noodles, but now there's larger-than-life, lounge-able swans and rainbow unicorns . Not to mention huge floating hashtags. But my fa…
While I love a classic sailboat print as much as the next mama, I've been looking to find something a little fresher for my son's big debut at the kiddie pool this summer. And OMG these reusable swim diaper for boys (and, hey, girls too!…
It's finally getting to pool and beach season (yippee!), which means time to shop for bathing suits for kids . Like many parents, we like that one-piece bathing suits keep our littlest ones covered up...although we also appreciate that a…
It's swimsuit shopping season again, which is increasingly becoming a challenge for those of us with tween daughters. And, I get it: Mine doesn't want to show up to the pool in the same swimsuit as our 5-year-old neighbor. And yet, I don…
Each spring, one of our readers' favorite posts is our recommendations for cute, modest swimsuits for girls that are stylish but not...you know...a little old for them. We'll have our latest version coming soon! But in the meanwhile, I'm…
Since sunscreen applications, checking swim diapers, and dragging a bag full of snacks, toys, and towels to the pool all falls on the grown-up in charge, we're up for anything to make it easier. We've found that the new swimsuits from Fa…
Leave it to my own cool mom to provide us with a most excellent Cool Grandmom Pick as we make the most of the final sweltering weeks of summer -- Frogglez Goggles . My kids refuse to go in the pool without goggles, and these are the firs…
I am an unabashed Athleta fan after being introduced to their clothes by a friend a couple of years ago. I practically live in them, mostly because I can wear them to workout and then for the rest of the day without feeling like I'm wear…
It's become somewhat of a summer tradition to share with you our favorite modest two-piece swimsuits for girls, because teensy triangle bikini tops just feel wrong to lots of parents of girls who haven't even hit puberty yet. And maybe, …
Summer break has already started for my kids, and will soon for the rest of you all who are still dealing with daily drama of homework and packing lunches. Our first day was spent at the pool. Mom win, right? Well, sort of. Because my yo…
I pretty much love all the hip, modern kidswear from Nununu . Some of it pushes design boundaries though, so when I heard they introduced new swimwear for kids this season-- well, I wasn't sure if it would be a little too avant-garde for…
Starting today, it won't be safe to turn on the television without knowing Shark Week has come ashore, with an entire week of programming on the Discovery Channel dedicated to those creatures of the sea. And while we're happy to keep the…
It's become a tradition for us now to track down our favorite two-piece swimsuits for girls that are, shall we say, age appropriate? As a mother of two girls, the eldest of which is pretty much hitting tweendom (eep) I'm really glad that…
Finally, it's pool and beach season! For the dad in your life, there's something very smart about getting something sentimental (if even a homemade card) then also considering a Father's Day gift that will be put to good use. So when we …
My beach bum son loves everything about the beach except for the one thing that actually gives him beach bum: That mesh insert in his bathing suit. (I know, we're very clever.) So, I'm so very thankful to find NoNetz swim trunks for boys…